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World’s Second Largest Advertiser Takes a Stand on Social Media Influencers Who Buy Followers

Unilever, the world’s second largest advertiser, is breaking from the mold by cracking down on influencers who buy followers. The owner of brands like Dove soap and Lipton tea, Unilever announced Monday that it would be taking steps to make advertising more transparent. Chief Marketing Officer Keith Weed explained that “urgent action” is needed to “rebuild trust before it’s gone forever.” This includes a pledge that Unilever will never buy followers or work with social media influencers who do...