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Technology

Earning Power: Here’s How Much Top Influencers Can Make On Instagram And YouTube

Some members of Forbes' inaugural Top Influencers list were happy to disclose their going rate for a sponsored social media post. Rachel Brathen, the most sought-after yogi on the internet, commands upwards of $25,000, for example. Fellow fitness influencer Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign. Others were more tight-lipped. So we asked influencer analytics platform Captiv8 to crunch their numbers and tell us what a...

Fortnite Twitch streamer Ninja is making $500,000 a month

Fortnite streamer Tyler "Ninja" Blevins currently makes around $500,000 a month. The 26-year-old former professional Halo player told CNBChis astonishing monthly revenue comes from a combination of factors that includes his mammoth 3.7m Twitch followers, 5m YouTube subscribers and millions of social media followers. The bulk of the revenue comes from Amazon and Twitch Prime subscribers, however. It costs $4.99 a month to subscribe to a streamer's channel. In the interview, Ninja said he had benefited from...

How Much Should You Charge For A Sponsored Post?

Try to Google how much you should be charging a brand for a sponsored posts. Did you get a straightforward answer? Our guess is no. Determining influencer compensation can be tricky for both you as an influencer and even for the savviest of influencer marketing experts. There just seems to be no real consensus on the amount that influencers should charge brands for a sponsored post, or that brands should ask to pay for a...