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Technology

Snapchat is finally giving influencers data about their posts and followers

The data might help Snapchat’s stars cut better deals with advertisers. Surfer and Snapchat content creator Danny Berk (left) snaps with singer John Lindahl. Greg Doherty/Getty Images Snapchat is finally giving its most popular users data about their posts and followers — data that could help them make more money from brands that want to work with them on partnership deals. Since the beginning, Snapchat has basically treated influential users — internet “stars” that attract millions of followers...

The Ultimate Guide To Growing Your Audience

The six elements of an effective audience growth strategy. Congrats! If you read this, you’ll already have done more than most people do to grow their audience. What follows is a breakdown of the keys to audience growth and how to establish the necessary mindset to build your fanbase and further your career. While every creator’s specific situation is unique, this overview is designed to help you develop a strategy you can adapt to your own particular goals...

Earning Power: Here’s How Much Top Influencers Can Make On Instagram And YouTube

Some members of Forbes' inaugural Top Influencers list were happy to disclose their going rate for a sponsored social media post. Rachel Brathen, the most sought-after yogi on the internet, commands upwards of $25,000, for example. Fellow fitness influencer Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign. Others were more tight-lipped. So we asked influencer analytics platform Captiv8 to crunch their numbers and tell us what a...

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