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Confessions of an Instagram Influencer

Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you're commenting about is optional. Scrolling through the comments, I caught a “thank you for coming in.” It was posted by a popular celebrity chef who had hosted me the night before at his residency in an upmarket New York restaurant. It was one of 35 free meals I agreed to during my month-long trip to the city. For me, the meal...

One of Instagram’s biggest influencers wants influencers to know the end is near

One of the biggest social media influencers in the game has a word of advice for those hoping to strike it rich as a social media influencer: Get a real job. The Fat Jewish, whose real name is Josh Ostrovsky, says the online phenomenon that made him a tidy sum of money has nearly run its course. The end of the influencer age, he says, is nigh. The future lies in making real things for real people. "Everybody just...

Drake Unfollows Ninja on IG After Claim He Used Gamer to ‘Tap Into Another Source of Viewers’

Back in March, Drake effectively broke Twitch by reeling in over 600,000 people to watch him play "Fortnite" with streamer Tyler “Ninja” Blevins. Now it seems like that gamer bromance has come to an end. Back in March, Drake effectively broke Twitch by reeling in over 600,000 people to watch him play Fortnite with the popular streamer Tyler “Ninja” Blevins. But what began as a starstruck bromance of two dudes playing video games has come to an end. Drake has unfollowed Ninja on Instagram. The...

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