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11 Ways to Do a Snapchat Channel

Learning to program a Snapchat channel from the best brands and influencers in the business Forget 90% of what you’ve learned in social media marketing. It doesn’t apply to Snapchat. There are no likes, comments or hashtags. Virality is a foreign concept. So are links and URLs. The app known for ephemeral messaging and a massive Millennial audience has evolved beyond the web and beyond social media to become the first mobile media network —...

World’s Second Largest Advertiser Takes a Stand on Social Media Influencers Who Buy Followers

Unilever, the world’s second largest advertiser, is breaking from the mold by cracking down on influencers who buy followers. The owner of brands like Dove soap and Lipton tea, Unilever announced Monday that it would be taking steps to make advertising more transparent. Chief Marketing Officer Keith Weed explained that “urgent action” is needed to “rebuild trust before it’s gone forever.” This includes a pledge that Unilever will never buy followers or work with social media influencers who do...