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Confessions of an Instagram Influencer

Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you're commenting about is optional. Scrolling through the comments, I caught a “thank you for coming in.” It was posted by a popular celebrity chef who had hosted me the night before at his residency in an upmarket New York restaurant. It was one of 35 free meals I agreed to during my month-long trip to the city. For me, the meal...

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